New Company Website
Yeager North Creative Marketing announced today the launch of their new Web site at yeagernorth.com. The company formed in December of last year when Renee Yeager, Jennifer North, David Barchas, and...
View ArticleOnline Focus Group Service
Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don’t have the time or...
View ArticleRaise Your Hand If You Have Alignment Issues
Today I was doing some research and stumbled up on the Executive Summary for the Miller Heiman 2008 Best Practices Study Growth Strategies for Sales Leaders in Complex Selling Environments. It’s good...
View ArticleDemand Generation Trends in the New Economy – Part 1
One area that we specialize in is demand generation programs. Everyone at our firm has done them for years using a variety of methods, and we’ve had lots of fun debate on the merits and flaws in each....
View ArticleFor Quality Leads, Rethink Your Online Strategy
As a B2B marketer, I’m a big believer in the importance of providing quality leads to your sales team and here’s why: 1. Passing unqualified leads requires salespeople to spend time qualifying them,...
View ArticleYes! Marketing Can and Should Support the Sales Cycle
When marketing sees its role ending when a lead is handed to sales, there’s a problem. Traditionally, the corporate marketing department has defined its VALUE by the number of opportunities passed over...
View ArticleWhat is Market Diligence?
At Yeager North, we use the term “market diligence” to describe an activity that we consider vital to creating successful marketing campaigns. Simply put, market diligence is the process of verifying...
View ArticleInsight on Branding… From the Beach
I didn’t expect to get some insight on the importance of branding while on vacation last week, but there it was staring me in the face. I traveled with my extended family to a beautiful beach community...
View ArticleDemand Generation Trends in the New Economy – Part 2
A few weeks ago, I posted Demand Generation Trends in the New Economy - Part 1 and shared some findings on a recent campaign we’ve been working on for a large technology company. You can read more...
View ArticleIn a Channel Relationship, Who Owns Marketing?
Companies with channel strategies often question how or if to handle marketing and demand generation efforts for their value-added resellers (VARs). It’s a good question. After all, if partners are...
View ArticleMarketer Self Sabotage
Marketers work to deliver value to by intelligently going to market with a solution that meets a defined need and then implementing a campaign that will deliver optimal results at the lowest possible...
View ArticleSpecial, Limited Time Pricing to Develop White Papers, Success Stories and...
Did You Know… White papers are used as a resource for buying decisions more frequently than any other marketing literature. Compared to alternatives, buyers sought out white papers 58% of the time,...
View ArticleMad Men and Emotional Marketing
I started watching the show Mad Men this season. With all of its critical acclaim and the fact that I’m a marketing professional, I felt the need to check it out. I did and it’s a great show. From a...
View ArticleIgnite Your Wardrobe and the Community with a Yeager North Designed T-Shirt!
We are excited to announce that t-shirts featuring Jenny’s winning design for the Ignite Phoenix T-Shirt Contest are now on sale. The design was chosen among numerous submissions and worn by all staff...
View ArticleLaunch of Synchronized Sales Tools
Yeager North Integrated Marketing today announced the launch of a new service designed to help organizations create sales tools that speak to the specific needs of everyone involved in their buying...
View ArticleFive Questions to Create a Compelling Offer
Back in 2007, my infant son was fighting naps and waking at all hours of the night. I was frustrated, exhausted and completely lost about what to do. Holding my crying child and desperate for some...
View ArticleAvnet Victory in Vancouver
Avnet Technology Solutions is the multi-billion dollar solutions distribution division of Avnet, Inc. We were asked to create a compelling sales incentive program to drive their EMC partner revenues...
View ArticleOne Team One Avnet
Avnet Technology Solutions, a multi-billion solutions distribution company, holds an annual marketing and sales conference. The company hired us to help them rebrand their conference. The August 2010...
View ArticleEdgePoint Learning
EdgePoint learning is an innovative eLearning company that is growing by leaps and bounds. We were hired to help them elevate their brand to appeal more to the large brands and global clients they...
View ArticleeEye Digital Security
eEye Digital Security spent 2010 focused on revamping their business. After a few years of leveled-off growth, the company brought in a new CEO and rehired the company’s founder to energize the brand...
View ArticleContent Isn’t Always King
Yesterday yet another article came across my newsfeed claiming that “content is king”. If you’ve been on the Internet for more than 2 minutes, you know that there’s a good amount of content on the web...
View ArticleDefining Leads and Implementing Lead Scoring
Let’s talk about what a real lead is. This is the first step you need to take if you want to end the debate of “how many leads are enough”. If you ask every person in both Sales and Marketing to define...
View ArticleHow Many Leads are Enough?
As a marketing professional, how many times have you heard someone from the sales group say this: “We could hit our quotas if we had enough leads.” Or conversely, as a sales executive, how many times...
View ArticleAvoid Channel Conflict with Mindful Segmentation
We’ve been fortunate enough to work for companies on all sides of the b2b channel—technology provider, VAR and distributor. On any given day, when we ask our clients how their channel is performing,...
View ArticleCreating Actionable Data that Ensures Lead Generation Success
One of the biggest mistakes I’ve found in my work with marketers is a lack of tracking lead performance at every step of its life cycle. I’m not just talking about how many leads made it over to the...
View ArticleBe Fearless
Recovery is slow. Jobs are lost daily. Budgets continue to be scrutinized and cut. When surrounded by the unknown, human nature moves us to operate from a place of fear. This is true both personally...
View ArticleGet Perspective with Outside In Thinking
When was the last time you looked at your business objectively as an outsider? Stood in the shoes of your buyers and considered what their experience with you is like? Took a critical eye to your...
View ArticleEmotion as a Motivator
I recently ran into an article online from a marketing expert that said B2B buyers operate on logic alone. That’s ridiculous. Buyers are human, emotional beings and those emotional drivers play out in...
View ArticleIs Your Brand Identity Working for You?
If you are creating a new company, product or service, be thoughtful in how you develop your brand identity. It may sound funny, but we see it all the time; someone in the company thought an icon they...
View ArticleMore Isn’t Always Better
In marketing, we typically put all our effort, energy and budget into getting more – more types of leads, more white paper downloads, more webinar attendees. All the information we gather goes through...
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